How do you feel about advertising?
I’m having a hard time articulating why certain businesses (and individuals) are simply telling me about interesting things they offer, and others make me feel like they are trying to manufacture a want in me. But, I now know it when I see it.
I recently bought a dress and opted in to the email communications of the company. What followed was atrocious. Emails every. single. day. about new items for sale. I felt exhausted by this relentless push to get me interested in more clothing. Every trick was used — new! limited quantity! only 5 left in you size! Emails saying we noticed you viewed XYZ (creepy!). I quickly unsubscribed from the emails, but the damage was done — and not in the way the advertisers would like.
I started questioning everything that enters my inbox, Pinterest feed, and twitter. I am currently in the middle of unsubscribing from all of the communications, feeds, businesses, and individuals that feel mercenary in their approach. It’s incredible how I could have ignored this for so long — to think, *I* signed up to be abused in this fashion!
Yet another reason this challenge is so great (and how deeply imbedded in one’s psyche advertising is). It took me over a year of actively pursuing non-consumerism to have this breakthrough.
Clothing: 47 out of 66
Soap: 10 out of 12
Tea: 28 out of 30
(image: funny cartoon from http://www.andertoons.com!)